Star so Fro rebrand | Photography & illustration
Working with Sta So Fro has been a truly special experience. For 60 years, the brand has been part of South African hair culture and, in many ways, part of people’s personal stories. Hair is so closely tied to our identity, culture, confidence and self-expression, which makes being part of Sta So Fro’s first rebrand in six decades feel particularly meaningful. It’s been an incredible opportunity to look back at the brand’s history, understand what it has meant to generations of people, and help shape its next chapter while staying true to its roots. I feel incredibly fortunate to have been part of this moment and to contribute to a brand with such a strong place in South African hair history.